Pop-up shops are temporary stores that allow brands to have a presence in the most emblematic and quoted sites of cities and expand their presence in the market for a certain time. It can be sold as a form of experiential marketing as it offers companies a direct sales channel, a way to retain customers and the possibility of discovering new markets. Pop-ups are usually performed on certain dates to give it a theme: Valentine, back to school … It is very important to focus well on our pop-up as it is at a mid-point between store and event. However, even if you sell products there, it is best to approach it as an event when it comes to social networking and advertising. There it is advisable to offer other products like soft drinks … so that it is not the typical store. For this very reason also the decoration is very important, since it will be your mark. One of the biggest advantages of pop-ups is that they maximize the impact of a given product while minimizing costs.